The Ask: Create digital elements for a Reese’s Promo

Elements Created: desktop & mobile sites, emails, web banners, rich media game

The Ask: Make or modify a cookie recipe to promote Hershey’s Gold for Walmart. Based from the chosen recipe, create a storyboard that will instruct the filming of the social video.

Award Winning Results: 2019 Gold Telly Award; social video for Hershey and Walmart gained 26M social media impressions and contributed to a +$2.0M (18.3%) YOY sales growth.

The Ask: Create a visual look for an omnichannel campaign to activate a Hershey recipe during the Holidays.

Elements Created: print ad, aisle blade, hutch header, tearpad, easel card, storyboards, pre-pro book, photography, recipe video, animated gifs

Recipe Video Edited By: Joel Bernsen

Photography and Video Captured By : Rusty Hill Photography

The Ask: Update the logo and leverage new look and feel for branding materials.

Elements Created: Logo assets (color and black & white plus square and horizontal versions), template options, and icons

The Ask: Conceptualize displays that represent 3 distinct Coppertone categories.

The Ask: Utilizing Eucerin branded assets create elements for CVS CMX.

Elements Created: Onsite and offsite banners (both desktop and mobile), social media (FB carousel)

The Ask: Create a storyboard for CVS Easter that communicates that CVS is the place to build a fun Hershey Easter basket. Animated video will then be used in social media.

Final animation created by: Jeff LeJune

Elements Created: Sellsheet, Ad

The Ask: Create a cohesive set of retail signage to promote the delicious idea of chilling your Reese’s

The Ask: Develop creative that will be used on a standee to support Fred Meyer’s summer candy program. Use the existing standee dieline. Client requests minimal branding (unwrapped product images) and utilize assets from their summer style guide.

The Ask: Create a store design for a new Dollar General concept store that was inspired by an urban setting.

Concept Elements Created: 2 large wall designs, beauty aisle section, digital signage, design style guide.

The Ask: Using existing assets and brand guidelines from 4 different brands, create appetizing graphics for a Kroger speedtable display.

The Ask: Conceptualize a video that highlights the halloween usage occasion. Create storyboards and pre-production notes to use for the shoot.

The Ask: Create a summer store overlay for CVS that communicates that summer occasions can include Hershey products.

Elements Created: ceiling danglers, stanchion signs, endcap headers, gondola headers, aisle blades, shelf signage

The Ask: Design an endcap for Delhaize grocery stores that increases sales of Hershey syrup and products in the ice cream aisle.

Elements Created: endcap header, floor graphic, channel strips, and endcap side graphic

The Ask: Create a signage kit that will be used during the American football season. Design must be able to be templated for use in various shapes and sizes.

The Ask: Create a logo and template for a monthly cooking program for high-end guests of the Casino. Maintain cookbook with monthly photo shoots of new recipes.

Skills Used: branding, layout design, photography, color correction

The Ask: Design an exciting invite for the San Diego media to notify them on the upcoming concert series at the casino,

Elements Created: Invite that included a pop-up diecut in the middle that represented the concert stage. Media Pass for the kick-off show.